Communications agencies play a huge part in deciding the stories we see in Australian media. In this report, Dr Marianne D. Sison investigates who’s making these decisions, and the cultural make-up of this influential industry.

Partnering with communications agency Think HQ, the Scanlon Foundation Research Institute commissioned the Framework for Agency Inclusion and Representation report.

It finds that while almost all the respondents from advertising, public relations and communications and marketing agencies say cultural diversity is important, far fewer have the tools and resources to make cultural inclusion part of their practice.